The best outreach opportunity in 2,000 years?

b q. Less than *one-tenth of one percent* of those who saw [ _The Passion of the Christ_ ] stated that they made a profession of faith or accepted Jesus Christ as their savior in reaction to the film’s content.
This according to George Barna.
I don’t often find myself agreeing with Brian McClaren; however, he did express skepticism about the impact of the movie. He was troubled by the marketing hype and questioned the appeal of slogans like “the best outreach opportunity in 2000 years.” He said that the hope of the church ought to be in the good works of disciples filled with God’s love.
I wonder what churches will say about _The DaVinci Code_ movie?
HT Leadership Blog: Out of Ur: The Passion Reloaded: is the silver screen really an outreach silver bullet?

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